Monga Samsung idakwanitsa kale kulengeza polengeza zotsatira zandalama kwa kotala ya 2 ya 2014, nthawi ino panali kuchepa kwa phindu la 19,6% poyerekeza ndi chaka chapitacho, chifukwa chomwe kampaniyo idapeza 6,1 biliyoni ya madola aku US kotala ino, pamene chaka chatha chinali 7,5. 8,9 biliyoni madola. Nthawi yomweyo, kugulitsa kudachepa ndi 50,8%, chifukwa chomwe kampaniyo idagulitsa pafupifupi madola 2011 biliyoni aku US. Uku ndi kutsika koyamba kwa phindu lonse kuyambira kotala lachitatu la XNUMX.
Samsung idalengeza kuti idasokonekera zomwe amayembekeza, zomwe zidapangitsa kuti pakhale zinthu zambiri zomwe zili mgululi. Samsung imamva mpikisano wamphamvu ngati vuto osati ku USA kokha, komwe imapikisana kwambiri Apple, koma makamaka ku China, kumene anthu ayamba kukonda mafoni a m’manja opangidwa m’nyumba, omwe nthawi zambiri amapereka ma hardware apamwamba pamtengo wotsika kwambiri. Izi ndizomwe Samsung ikufuna kuchita, ndipo malinga ndi Kim Hyun-Joon, ikukonzekera kuyamba kugulitsa zitsanzo zochepa m'dzikoli, koma zomwe zidzapereke ntchito zina kuchokera ku mafoni apamwamba, koma zidzapikisana ndi Chinese otsika. ndi kumapeto kwapakati (ie pafupifupi $200). Zowonetsera zazikulu, zomwe zikukondwerera kupambana ku China, ziyenera kuchitapo kanthu.
Nthawi yomweyo, Samsung imasankha kupulumutsa bwino pakupanga mafoni apamwamba posunga pa R&D, kapena mwanjira ina pa kafukufuku ndi chitukuko, komanso kasamalidwe kabwino kakupanga kumathandiziranso kupulumutsa. Samsung pamapeto pake idalengeza nkhani zina zosalimbikitsa zokhudzana ndi zotsatira zachuma. Phindu logwira ntchito la Samsung kotala latsika ndi 24,6% kuyambira chaka chatha kufika $7 biliyoni. Panalinso kutsika kwa malire onse kuchoka pa 17,7% kufika pa 15,5%. Malire onsewo ndiwotsika kwambiri kuyambira kotala lachinayi la 2011.
*Source: Wall Street Journal
