Ngakhale Samsung idalengeza kuti ilibe malonda osangalatsa a foni yam'manja kotala lapitalo, idakwanitsa kukhala pamalo apamwamba pankhani yamafoni ogulitsidwa. Ngakhale kuti gawo lake la msika wapadziko lonse lapansi linatsika kuchokera ku 32,3% kufika ku 25,2% poyerekeza ndi chaka chatha, likupitirizabe kukhala ndi malo akuluakulu ndi mafoni a 74,3 miliyoni omwe amagulitsidwa m'gawo lonse lachiwiri la 2014. Kampaniyo inagonjetsa mpikisano wake. Apple kuposa theka. Omaliza adagulitsa mafoni 35,1 miliyoni munthawi yomweyo ndipo adapeza gawo la msika la 11,9%.
Pachifukwa ichi, gawo la msika la Apple linatsikanso poyerekeza ndi chaka chatha, koma mosiyana ndi Samsung, chiwerengero cha mafoni omwe amagulitsidwa m'nkhani yake chinawonjezeka ndi pafupifupi 4 miliyoni. Komano, Samsung idalemba kutsika kwa mafoni ogulitsidwa ndi mayunitsi 3 miliyoni. Kutsikaku kudachitika makamaka ndi opanga mafoni aku China, omwe amagulitsa mafoni pamtengo wotsika kwambiri, zomwe zimamveka kuti zimapambana ogula ambiri. Komabe, Samsung ikufuna kuyesa kukonza izi kotalali ndikutulutsa zida ziwiri zofunika, makamaka Samsung Galaxy Alpha ndi Samsung Galaxy Note 4, yomwe idzayambitsidwe mwezi wamawa.
