Samsung yalowa mu mgwirizano kwa zaka zingapo ndi wopanga khofi waku Italy, illycaffè. Cholinga cha mgwirizanowu chinali mgwirizano ndi kupindula kwa makampani onse awiri, pamene illycaffè idzapereka khofi ku masitolo ndi zochitika za Samsung, pamene kampani yaku Korea idzapereka illycaffè ndi mapiritsi osinthidwa mwapadera ndi mafoni a m'manja pazosowa zawo, motsatira digitization ya nthambi. Sitolo yoyamba yomwe idzanyadira chizindikiro "digitalized by Samsung" idzakhala sitolo pamsewu wa Regent ku London, womwe udzakhalanso ndi "Samsung Angels" angapo omwe angathandize makasitomala ponena za Samsung.
*Source: Samsung Mawa
