Kampani yowunikira ya Counterpoint Research idasindikizidwa uthenga zokhudzana ndi msika wapamwamba wa smartphone chaka chatha. Malinga ndi iye, ngakhale kugulitsa mafoni padziko lonse lapansi kudatsika ndi 12% pachaka, adakwera ndi 1% pagawo loyamba. Gawo la mafoni okwera mtengo pamsika wapadziko lonse potengera zogulitsa chaka chatha chinali 55%.
Mwa kuyankhula kwina, opanga akugulitsa mafoni ochepa a bajeti ndi apakati kusiyana ndi kale, ndipo mafoni omwe ali ndi mtengo wa $ 600 ndikukwera akugulitsa ngati agalu otentha. Gawo la mafoni apamwamba omwe ali ndi mtengo wa $ 13 (pafupifupi CZK 400) ndipo pamwambapa adakula kwambiri mu 2022, ndi 1% pachaka.
Zithunzi
Malinga ndi Counterpoint, pali zifukwa zingapo za kukula kumeneku. Ngakhale kuti msika unali wovuta chaka chatha, ogula olemera anali otetezedwa kwambiri ndi mphepo yamkuntho ya macroeconomic kusiyana ndi makasitomala otsika. Chotsatira chake, malonda pamsika wamtengo wapatali adakula pamene malonda apansi ndi apakati adatsika. Popeza mafoni a m'manja amatenga gawo lochulukirachulukira m'miyoyo ya anthu, ogula amakhala okonzeka kugwiritsa ntchito zambiri pazida zawo ndikuzisunga nthawi yayitali.
Chinthu chinanso chokulirapo chinali "premiumization" m'magawo onse. Kufuna mu gawo la premium kumayendetsedwa ndi ogula akukweza zida zawo zaposachedwa. Kukweza kumawonekera osati m'misika yotukuka monga North America, komanso m'maiko omwe akutukuka kumene, komwe ogula omwe ali ndi chipangizo chawo chachitatu kapena chachinayi akuyamba kulowa msika wapamwamba kwambiri.
Mutha kukhala ndi chidwi ndi
Pankhani yamtundu wamtundu uliwonse, gawo la mafoni apamwamba kwambiri lidalamuliranso chaka chatha Apple, yomwe inalemba chaka ndi chaka kukula kwa 6% mmenemo ndipo gawo lawo linali 75%. Yachiwiri mu dongosolo inali Samsung, yomwe inanena kuti chaka ndi chaka kuchepa kwa 5% ndipo inali ndi gawo la 16%. Pachitatu ndi Huawei ndi gawo la 3% (kuchepa kwa chaka ndi chaka ndi 44%), Xiaomi ali pamalo achinayi ndi gawo la 1% (kuchepa kwa chaka ndi chaka ndi 40%) ndi asanu apamwamba kwambiri. osewera m'munda uwu akuzunguliridwa ndi Ulemu, omwe gawo lawo linali lofanana ndi Xiaomi , koma zomwe, mosiyana ndi iye, zinalemba kukula kwa chaka ndi chaka kwa 110%.
Mutha kugula mafoni apamwamba komanso okwera mtengo kwambiri pano
