Izi si nkhani yabwino kwa Meta (omwe kale anali Facebook). Bungwe la British Competition and Markets Authority (CMA) latsimikiza kuti kampaniyo iyenera kugulitsa nsanja yotchuka ya Giphy.
Meta adagula kampani yaku America ya Giphy, yomwe imakhala ndi nsanja yokhala ndi dzina lomwelo pogawana zithunzi zazifupi zodziwika kuti ma GIF, mu 2020 (kwa $ 400 miliyoni), koma zidakumana ndi zovuta chaka chotsatira. Panthawiyo, CMA idalamula Meta kuti igulitse kampaniyo chifukwa idawona kuti kugula kwake kungakhale kovulaza kwa ogwiritsa ntchito ndi otsatsa ku UK. Kampaniyo yakhala ikupanga zotsatsa zake, ndipo kupeza kwake Metou kungatanthauze kuti zitha kulamula ngati Giphy angagwiritsidwe ntchito pamapulatifomu ena.
Panthawiyo, Stuart McIntosh, tcheyamani wa gulu lofufuza lodziimira payekha, adauza bungwe kuti Facebook (Meta) "ikhoza kuonjezeranso mphamvu zake zamsika zomwe zili kale kale zokhudzana ndi mpikisano wothamanga." Panali pang'ono chiyembekezo cha Meta chilimwechi, pomwe bungwe lapadera la UK Competition Appeal Tribunal lidapeza zolakwika pakufufuza kwa CMA ndipo lidaganiza zowunikanso mlanduwo. Malinga ndi iye, ofesiyo sinadziwitse a Met za kupeza kofanana kwa nsanja ya Gfycat ndi Snapchat social network. CMA ndiye idayenera kupanga chisankho mu Okutobala, zomwe zachitika posachedwa.
Mutha kukhala ndi chidwi ndi
Mneneri wa Meta adauza The Verge kuti "kampaniyo idakhumudwitsidwa ndi lingaliro la CMA, koma likuvomereza ngati mawu omaliza pankhaniyi." Adawonjezeranso kuti agwira ntchito limodzi ndi akuluakulu pakugulitsa Giphy. Sizikudziwika pakadali pano kuti lingalirolo litanthauza chiyani pakutha kugwiritsa ntchito ma GIF pa Meta's Facebook ndi malo ena ochezera.
