Kumayambiriro kwa sabata, situdiyo Niantic, wopanga nyimbo zapadziko lonse lapansi, adawonetsedwa Pokemon GO, masewera atsopano augmented zenizeni NBA Padziko Lonse. Situdiyo sinachite bwino kwambiri m'zaka zaposachedwa (mutu Harry Potter: Amagulu Amagwirizanitsa kuyambira 2019, sanatsatire kupambana kwa Pokémon GO), ndiye tsopano akuyembekeza kuchita bwino ndi NBA All-World. Mfundo yakuti Niantic sakukumana ndi nthawi zabwino tsopano yatsimikiziridwa ndi bungwe la Bloomberg, malinga ndi zomwe situdiyo yaletsa masewera angapo omwe akubwera ndipo ikukonzekera kusiya antchito ena.
Zithunzi
Malinga ndi Bloomberg Niantic waletsa masewera anayi omwe akubwera ndipo akufuna kusiya antchito pafupifupi 85-90, kapena pafupifupi 8%. Bwana wake, John Hanke, adauza bungweli kuti studioyo "ikudutsa m'mavuto azachuma" komanso kuti "yachepetsa kale ndalama m'madera osiyanasiyana." Ananenanso kuti kampaniyo ikufunika "kuwongoleranso magwiridwe antchito kuti athe kuthana ndi mvula yamkuntho yomwe ingabwere."
Mutha kukhala ndi chidwi ndi
Ntchito zomwe zathetsedwa zinali zotchedwa Heavy Metal, Hamlet, Blue Sky ndi Snowball, zomwe zidalengezedwa chaka chapitacho komanso Niantic womaliza akugwira ntchito ndi kampani yaku Britain ya Punchdrunk, kumbuyo kwamasewera otchuka a Sleep No More. Situdiyo ya Niantic idakhazikitsidwa mchaka cha 2010 ndipo imadziwika kwambiri ndi masewera owonjezera omwe amaphatikiza mawonekedwe a digito ndi zithunzi zenizeni zojambulidwa ndi makamera osewera. Mu 2016, situdiyo idatulutsa mutu wa Pokémon Go, womwe udatsitsidwa ndi anthu opitilira biliyoni imodzi ndikukhala chikhalidwe chenicheni. Komabe, sichinathebe kutsata kupambana kwakukulu kumeneku. Kaya kampaniyo ikhoza kuyimitsa ndi NBA All-World ndi funso la madola miliyoni.
