Ntchito ya ogwiritsa ntchito pa WhatsApp idakula kwambiri kotala loyamba la chaka chino, malinga ndi kafukufuku watsopano wa MoneyTransfers.com. Zowonadi, akuti kukhudzidwa kwa ogwiritsa ntchito pa pulogalamu yotumizira mauthenga ya Meta kwakwera ndi 41%.
Kukula kumeneku kumachitika makamaka chifukwa cha kuchuluka kwa "ogwiritsa ntchito mphamvu" omwe amagwiritsa ntchito nsanja tsiku lililonse. Kafukufukuyu akuwonetsa kuti gulu ili la ogwiritsa ntchito likuyimira 55% ya ogwiritsa ntchito mwezi uliwonse papulatifomu. Ogwiritsa ntchito azaka zapakati pa 18 ndi 34, omwe amagwiritsanso ntchito Facebook kapena Instagram (onse omwe ali ndi Meta) zambiri, adathandizira izi.
Mkangano wa Russia ndi Ukraine uyeneranso kuti wachititsa kuti chiwonjezekochi chiwonjezeke, chifukwa anthu amagwiritsa ntchito pulogalamuyi kuti azilankhulana motetezeka za chidziwitso nthawi zambiri kuposa kale. Mogwirizana ndi izi, Telegalamu, mwachitsanzo, idakulanso ndi 15,5%, kapena Line. 2022% ya ogwiritsa ntchito pamwezi (MAU) adagwiritsa ntchito nsanja m'gawo loyamba la 45, kuwonjezeka kwakukulu kuchokera 35% m'gawo lapitalo. Mtumiki adafika ku 16,4% MAUs, yomwe ilinso kuchokera ku 12% yomwe inachitika nthawi yomweyo chaka chatha.
Mutha kukhala ndi chidwi ndi
Malinga ndi kafukufukuyu, WhatsApp ndi Messenger pakadali pano ali ndi gawo lalikulu pamsika ku United States. Zotsatira zake, mapulogalamu a Meta adatenga 78% ya kugwiritsidwa ntchito kwawo panthawiyi. Ngakhale zili choncho, Meta ikukumana ndi mpikisano womwe ukukula kuchokera pamapulatifomu ena, monga Telegalamu. Pazaka ziwiri zapitazi, mapulogalamu omwe akupikisana nawo apeza 22% pamsika, poyerekeza ndi 1% yokha mu Q2020 14.
Ichi ndichifukwa chake Meta yakhala ikugwira ntchito molimbika m'miyezi yaposachedwa kuti ipereke zatsopano zothandiza kwa ogwiritsa ntchito a WhatsApp. Izi zikuphatikiza kukhazikitsidwa kwa Gulu lomwe limabweretsa magulu osiyanasiyana pansi pa denga limodzi, machitidwe a emoji ndi malire akulu pakugawana mafayilo.
