Malinga ndi akatswiri, lingaliro la kampani yaku America loletsa kugulitsa zinthu zonse ku Russia kumapangitsanso kukakamiza kwa opanga mafoni ena. Nthawi zambiri, angayembekezere kuchita zomwezo. Apple adalengeza chisankhochi Lachiwiri, pamodzi ndi njira zina zingapo poyankha kuukira kwa Russia ku Ukraine.
Zogulitsa zonse za Apple mu Russian Online Store zalembedwa kuti "zosapezeka". Ndipo popeza kampaniyo sigwiritsa ntchito masitolo aliwonse ku Russia, a Apple idzasiya kuitanitsa katundu ngakhale kwa ogulitsa ovomerezeka, kotero palibe aliyense ku Russia amene angagule chipangizo chokhala ndi chizindikiro cha apulo cholumidwa pambuyo poti masheya atha. Kusunthaku kumapangitsa kuti makampani omwe akupikisana nawo, monga Samsung yogulitsa mafoni apamwamba kwambiri padziko lonse lapansi, atsatire zomwezo. Izi zidanenedwa ndi CCS Insight Principal Analyst Ben Wood ku CNBC. Samsung sinayankhe pempho la CNBC loti apereke ndemanga.
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Apple ndi wosewera wamkulu mu danga luso, komanso ndi imodzi mwa makampani ofunika kwambiri mu dziko. Malinga ndi Counterpoint Research, idagulitsa pafupifupi ma iPhones 32 miliyoni ku Russia chaka chatha, zomwe zimawerengera pafupifupi 15% ya msika wa smartphone waku Russia. Ngakhale Anshel Sag, katswiri wamkulu wa Moor Insights and Strategy, adati kusuntha kwa Apple kukakamiza ena kutsatira.
Mutha kukhala ndi chidwi ndi
Komabe, ndi funso la ndalama, ndipo posakhalitsa munthu angathe kuyembekezera kuti makampani ena asiye kugulitsa zipangizo zawo ku Russia. Zoonadi, kugwa kwa ndalama za ku Russia ndiko chifukwa. Kwa iwo omwe "akugwirabe ntchito" mdziko muno, pali njira ziwiri zokha. Choyamba ndi kutsatira Apple ndi kusiya kugulitsa. Popeza kuti ruble nthawi zonse ikutaya mtengo, njira yochenjera kwambiri ndiyo kubweza katundu wanu, monga momwe adachitira Apple ku Turkey pamene lira inagwa. Koma mkangano wa Russia ndi Chiyukireniya ukusintha nthawi zonse, choncho n'zovuta kunena kuti ndani ndi zomwe anthu azichita.
