Cholengeza munkhani: Rakuten Viber, imodzi mwazinthu zodziwika kwambiri padziko lonse lapansi pankhani yolankhulana ndi mawu komanso ntchito zotumizirana mauthenga pompopompo, imagawana mwachidule momwe ogwiritsa ntchito ndi mtundu ku Slovakia amalankhulirana mu 2021 mu pulogalamuyi.
Mu lipoti lake laposachedwa, Viber ikuwonetsa kuwonjezeka kwa 10% kwa voliyumu yoyimba komanso kuwonjezereka kofanana kwa nthawi yomwe imagwiritsidwa ntchito pazokambirana zamawu ndi makanema. Slovaks idatumiza mauthenga 12 biliyoni m'miyezi 2. Ogwiritsa ntchito ku Slovakia adayimba mafoni ambiri ndikutumiza mauthenga ambiri patchuthi chodziwika bwino cha dziko, Madzulo a Chaka Chatsopano ndi Tsiku la Valentine. Viber akuti zomata 60 miliyoni zidalankhula ku Slovakia mu 2021, chiwonjezeko 20% kuposa 2020.
Chaka chatha, Viber idakondwerera kubadwa kwake kwa 11, kufika pachimake pakukhazikitsa makina 1 biliyoni Android komanso mogwirizana ndi Snap Inc. Magalasi adakhala chinthu china chofunikira kwambiri pakampani - kuyambira pomwe adakhazikitsidwa kugwa, ogwiritsa ntchito ku Slovakia adapanga magalasi a Viber okwana 500. Ma Viber Lenses, opangidwa ndi cholinga chotsitsimula kulumikizana pakati pa ogwiritsa ntchito kumapeto, amapezekanso panjira zotsatsa zamitundu ndi mabungwe. Magalasi ndi chinthu chowonjezera pa zomata zomwe zilipo kale za pulogalamuyi, zomwe zimalola ogwiritsa ntchito kufotokoza zakukhosi kwawo akamacheza, zomwe zimapatsa mtundu njira yachibadwidwe komanso yachibadwidwe yodziwitsa anthu zamtundu wawo komanso kusuntha makasitomala panjira ya ogwiritsa ntchito.
Mu 2021, Rakuten Viber ndi Sloboda Zvierat adagwirizana kuti athandize nyama zambiri kuti zipeze nyumba zawo zatsopano. Kampeniyi idafikira anthu masauzande ambiri kudzera m'gulu lazidziwitso momwe amafotokozera nkhani za nyama zopanda pokhala, mothandizidwa ndi paketi ya zomata zoperekedwa pazosowa izi.
Pamodzi ndi Mpira ku Slovakia, Viber idapatsa okonda masewera malo atsopano pomwe mafani angatsatire nkhani zaposachedwa kwambiri zamasewera osiyanasiyana ampira komanso zamasewera. HC Slovan Bratislava yapezanso malo ake pa Viber, ndikutsegula gulu lodziwika bwino lomwe lili ndi nkhani zaposachedwa komanso zapadela.
za timu yapamwamba ya hockey.
Ndipo kwa onse omwe akufuna kuyendanso, Viber ndi Lonely Planet apereka malingaliro abwino kopita komanso kudzoza kokongola mdera lodzipereka.
Pamene kugwiritsa ntchito kwa Viber kukukulirakulira, ma brand akuwonetsa chidwi kwambiri ndi mayankho a Viber kasamalidwe ka bizinesi kuti apititse patsogolo kulumikizana komwe angapeze ndi ogula pa pulogalamu yomwe amawakonda kwambiri. Mu 2021, Viber ku Slovakia adawona kuwonjezeka kwa 45% kwa ma chatbots ndikuwonjezeka kwa 20% kwa ogwiritsa ntchito.
"Zomwe zikuchitika pa Covid-19 zasintha nthawi zonse zomwe zikuchitika komanso ubale pakati pa anthu kupita ku zenizeni zatsopano ngakhale mu 2022. Ndine wokondwa kuti anthu ndi mitundu mu nthawi zovuta zino asankha kuti Viber ndi imodzi mwamaubwenzi omwe amalumikizana nawo pawokha komanso. moyo wantchito,” ndemanga Atanas Raykov, Senior Director wa EMENA ku Rakuten Viber. "Kwa nthawi yayitali, njira ya Viber yakhala pulogalamu yapamwamba kwambiri - kupereka ntchito zambiri zowonjezera momwe tingathere tsiku lonse la ogwiritsa ntchito komanso kupatsa mtundu mwayi wolumikizana ndi makasitomala awo komwe amakhala. Ziwerengerozi zikutsimikiziranso kuti tikupanga mapulogalamu athu m'njira yoyenera, popeza ogwiritsa ntchito ndi ma brand akugwiritsa ntchito Viber polankhulana tsiku ndi tsiku komanso machitidwe awo. ” anawonjezera Raykov.
Mukapanga ntchito zatsopano zogwiritsa ntchito bwino komanso kulumikizana ndi mtundu, chitetezo cha ogwiritsa ntchito ndi chitetezo chamunthu ndi gawo la DNA ya kampani. Kuyambira 2016, Viber yadzipereka kuteteza deta ya ogwiritsa ntchito ndi kubisa komaliza mpaka kumapeto. Mu 2021, a Mozilla Foundation, ZDNET ndi Tom's Guide adazindikira zoyesayesa za kampaniyo mwachinsinsi ndi chitetezo.
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