Rakuten Viber, mtsogoleri wapadziko lonse lapansi pakuwongolera mwachinsinsi komanso motetezeka komanso kulumikizana ndi mawu, adasindikiza zotsatira za kusanthula kwake kugwiritsa ntchito Viber Lens kuyambira pomwe idakhazikitsidwa mogwirizana ndi Snap mu Juni 2021 komanso miyezi ingapo yakukulirakulira m'misika yayikulu. Chiyambireni kukhazikitsidwa koyamba, ogwiritsa ntchito opitilira 7,3 miliyoni agwiritsa ntchito Lens pazofalitsa monga zithunzi, makanema kapena ma GIF, okhala ndi zithunzi zopitilira 50 miliyoni zomwe zidapangidwa mu pulogalamuyi.
Malinga ndi kafukufukuyu, mu 2021 chowonadi chowonjezereka chogwiritsa ntchito AR Lens nthawi zambiri chimakondedwa ndi azimayi, omwe amapanga 46% ya ogwiritsa ntchito mwezi uliwonse a Viber (MAU) ndikuyimira 56% ya ogwiritsa ntchito mandala. Amayi nawonso amatha kugwiritsa ntchito ndikutumiza zoulutsira mawu kuposa amuna: 59% ya azimayi amatumiza zowulutsa mawu ndipo 30% mwa iwo amatumiza zowulutsa, pomwe 55% ya amuna amagwiritsa ntchito zoulutsira mawu ndipo 27% mwa iwo amatumiza media.
Ndi ma lens ati omwe ali pakati pa omwe amagwiritsidwa ntchito kwambiri? Malingana ndi deta, lens yotchuka kwambiri inali "Cartoon Face,” yomwe imagwiritsa ntchito maso akulu, owala ndi lilime lalitali pachithunzipa. Magazini zamafashoni zalimbikitsa tsitsi lofiira ngati mtundu wa 2021, ndipo izi zapitiliranso zosefera zenizeni, monga "Red Head" - mandala omwe amapatsa wogwiritsa tsitsi lalitali lofiira - anali mandala achiwiri otchuka pa Viber. Pamalo achitatu panali lens ya "Halloween Elements", yomwe imayika chigoba cha spooky pankhope ya wogwiritsa ntchito. "Tiger Lens" yomwe idapangidwa mogwirizana ndi World Wide Fund for Nature (WWF) idadziwikanso kwambiri, ndipo m'madera ena magalasi okhala ndi nyama zomwe zatsala pang'ono kutha adathandizira ku WWF.
Kafukufukuyu adawonetsa kuti si achichepere okha omwe amakonda kugwiritsa ntchito magalasi a AR pamacheza awo. Gulu lazaka za 30-40 limapanga gawo lalikulu kwambiri la ogwiritsa ntchito Lens (23%), kutsatiridwa kwambiri ndi ogwiritsa ntchito muzaka za 40-60 (18%). Ogwiritsa ntchito osakwana zaka 17 adawerengera 13% ya ogwiritsa ntchito ma Lens. Kumayambiriro kwa chaka cha sukulu, lens yamasewera idakhazikitsidwa ku Slovakia, yomwe idakhala yotchuka kwambiri pagulu lonse la Viber pakati pa Slovakia. Pafupifupi ogwiritsa ntchito 200 adagwiritsa ntchito lens yaukadaulo ndikuyesa kudziwa zomwe tsogolo lawo lingakhale.
Viber yawonetsanso magalasi apadera a nyengo ya zikondwerero, kuchokera ku mphalapala zokongola komanso masing'i osangalatsa mpaka amfumukazi okongola oundana, kuti tchuthi chanu chikhale chosangalatsa komanso chosangalatsa kuposa kale. Mutha kuwapeza potsegula kamera pamacheza aliwonse ndikudina chizindikiro cha ghost. "M'chaka chovuta, pomwe anthu ambiri adapitilirabe kulumikizana pamasom'pamaso pang'ono chifukwa cha mliriwu, Viber idalowa ndikugwiritsa ntchito njira yawo yolumikizirana ndi digito kuti itsitsimutse," akutero Anna Znamenskaya, Chief Growth Officer wakampaniyo. Rakuten Viber. "Kaya ndikutumiza moni kwa abwenzi, kugwiritsa ntchito lens yomwe imawapangitsa kuti aziwoneka ngati nyalugwe, kapena kuthandizira mitundu yokhala ndi mawu owoneka bwino omwe amakonda, anthu akufunafuna njira zosangalatsa kuti azikhala olumikizana."
