Posachedwapa, malipoti adamveka kuti LG sakufunanso kugulitsa magawo ake a smartphone, koma kuti atseke. Malinga ndi malipoti aposachedwa, izi zikhaladi choncho, ndipo LG akuti ilengeza za kutuluka kwake pamsika wa smartphone pa Epulo 5.
Mu Januwale, LG idadziwitsa kuti, ponena za kugawikana kwake kwa smartphone, ikuyang'ana zosankha zonse, kuphatikizapo kugulitsa kwake. Pambuyo pake zidawululidwa kuti chimphona chaukadaulo waku South Korea chikukambirana ndi Vietnamese conglomerate VinGroup za malonda. Komabe, zokambiranazi zidalephera, chifukwa LG idapempha mtengo wokwera kwambiri pakugawa kwanthawi yayitali. Kampaniyo idayeneranso kukambirana ndi "masuti" ena monga Google, Facebook kapena Volkswagen, koma palibe amene adapereka LG ndi mwayi wotero womwe ungagwirizane ndi malingaliro ake. Kuphatikiza pa nkhani ya ndalama, kukambirana ndi ogula akuti "kwakakamira" pa kusamutsa ma patent okhudzana ndi matekinoloje a smartphone omwe LG imafuna kusunga.
Bizinesi ya foni yam'manja ya LG (molondola, ikugwera pansi pa gawo lake lofunika kwambiri la LG Electronics) pakadali pano ili ndi antchito zikwi zinayi. Pambuyo pa kutsekedwa, ayenera kupita kugawo la zida zapanyumba.
Gawo la foni yam'manja la opikisana nawo azikhalidwe za Samsung pazamagetsi (komanso m'malo a foni yam'manja) lakhala likuwonongeka mosalekeza kuyambira kotala lachiwiri la 2015, lomwe lidapambana 5 thililiyoni (pafupifupi 100 biliyoni akorona) pofika kotala yomaliza. chaka. Malinga ndi CounterPoint, LG idatumiza mafoni 6,5 miliyoni okha mgawo lachitatu la chaka chatha, ndipo gawo lake lamsika linali 2%.
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