Pulatifomu yotchuka kwambiri padziko lonse lapansi, Spotify, idapitilira kukula kwake kochititsa chidwi kumapeto kwa chaka chatha - idatha kotala yomaliza ndi olembetsa olipira 155 miliyoni. Izi zikuyimira kuwonjezeka kwa chaka ndi chaka ndi 24%.
Mosiyana ndi nsanja zopikisana Apple ndi Tidal amapereka Spotify dongosolo lolembetsa laulere (lokhala ndi zotsatsa), lomwe limadziwika kwambiri m'misika yomwe ikukula. Ntchitoyi tsopano ili ndi ogwiritsa ntchito 199 miliyoni, mpaka 30% pachaka. Europe ndi North America akupitilizabe kukhala misika yamtengo wapatali kwambiri papulatifomu, pomwe akale akupindula ndikukula kwaposachedwa ku Russia ndi misika yoyandikana nayo.
Mapulani olembetsa a Premium Family ndi Premium Duo akupitilirabe kutchuka, ndipo kubetcha kwa nsanja pa ma podcasts kukuwoneka kuti kukulipira, ma podcasts 2,2 miliyoni omwe alipo komanso maola omwe amawamvetsera pafupifupi kuwirikiza kawiri.
Monga momwe zimakhalira ndi makampani atsopano monga Spotify, pali mtengo wa kukula kwakukulu. Mu kotala yomaliza ya chaka chatha, ntchitoyo inalemba kutayika kwa ma euro 125 miliyoni (pafupifupi akorona 3,2 miliyoni), ngakhale izi ndikusintha chaka ndi chaka - mu gawo la 4 la 2019, kutayika kudafika 209 miliyoni mayuro ( pafupifupi 5,4 miliyoni CZK).
Zogulitsa, komano, zidafika ma euro 2,17 biliyoni (pafupifupi akorona mabiliyoni 56,2), omwe ali pafupifupi 14% chaka ndi chaka. Mu lipoti lake la zachuma, kampaniyo inanena kuti m'kupita kwa nthawi, kukula kwa olembetsa kudzapitiriza kukhala chofunika kwambiri kuposa phindu.
Mutha kukhala ndi chidwi ndi
