Cholengeza munkhani: TCL Electronics, m'modzi mwa osewera atatu akuluakulu pamsika wapa TV padziko lonse lapansi, ndi bungwe la CSA (Consumer Science & Analytics) limayang'ana kwambiri ubale womwe ulipo pakati pa anthu aku Europe ndi ma TV awo. Okwana 3 aku Europe adaphatikizidwa mu kafukufukuyu. 083% ya omwe adafunsidwa adati amawonera TV kamodzi patsiku. Chaka chatsopano chikuyandikira, kafukufukuyu adayang'ana momwe anthu a ku Ulaya amagwiritsira ntchito ma TV m'nyumba zawo. Ochita nawo kafukufukuyu anali makamaka ochokera kumayiko monga France, Great Britain ndi Germany.
Khrisimasi patsogolo pa zenera
97% ya mabanja amakhala ndi wailesi yakanema imodzi. Anthu a ku Britain ali ndi ma TV ambiri, ndi avareji ya ma TV 2,1 poyerekezera ndi mayiko ena kumene mabanja ali ndi avareji ya ma TV 1,7. Chaka chino, TV idakali mphatso yabwino yomwe banja lonse lingagwirizane nazo. Mmodzi mwa anthu awiri a ku Ulaya (mpaka 59% ku Germany) akunena kuti ali okonzeka kuyika TV yatsopano chifukwa cha nyengo imodzi ya zikondwerero za chaka, monga Khirisimasi. 87% ya azungu akuti amawonera TV kamodzi patsiku. 33% ya Brits ali ndi TV yawo pafupifupi XNUMX/XNUMX.
Panthawi yotseka ndi zoletsa zina zomwe zimachitika chifukwa cha miliri yamakono, kanema wawayilesi akukula kwambiri m'moyo watsiku ndi tsiku ndipo wakhala wosewera weniweni pamasewera osangalatsa. Pafupifupi theka la anthu aku Europe amayembekezera kuwonera TV kwambiri kuposa chaka chatha.
Chipinda chochezera chimakhalabe malo omwe amakonda kuwonera TV (80%), ndikutsatiridwa ndi chipinda chogona (10%) ndi khitchini (8%). Pankhani ya mapulogalamu osankhidwa a pa TV, wailesi yakanema imafanana ndi kupumula kwa tchuthi: mafilimu ndi mndandanda ndiwo mapulogalamu otchuka kwambiri (83%), otsatiridwa ndi mapulogalamu a zosangalatsa (48%). Chodabwitsa ndichakuti 6% ya omwe adafunsidwa adazindikira TV ngati malo ofikira mabanja, komwe banja lonse limasonkhana, zomwe zimatsimikizira kuthekera kopanda malire kwa kanema wawayilesi.
Ma Smart TV amakopa makamaka kwa anthu osakwanitsa zaka 35
60% ya anthu aku Europe ali ndi TV yanzeru (Smart TV), kuphatikiza 72% ya achinyamata osakwanitsa zaka 35, omwe amasankha ma TV awa kuti azigwira ntchito mwanzeru zomwe zimawalola kugwiritsa ntchito bwino TV pazokumana nazo zambiri, makamaka pakuwonera makanema kuchokera pakusaka. ntchito (70%) komanso kuthekera kwa mapulogalamu omwe amawonera payekha pa TV ndi VOD mode (40%). Ndizofunikira kudziwa kuti pafupifupi gawo limodzi mwa magawo atatu a Chingerezi ndi Chifalansa amagawana zomwe zili pamafoni awo pa TV, zomwe zikuwonetsa kuwonjezereka kwa kulumikizidwa kwa zida zosiyanasiyana.
Antoine Salomé, Mtsogoleri wa Zamalonda ku TCL Europe anati: "Monga zikuwonetseredwa ndi kafukufukuyu, nyengo ya tchuthi imatsimikizira kuti ma TV, makamaka ma TV anzeru, ndi kuphatikiza kwapadera kwaukadaulo, zolemba zama digito, zomvera ndi zowonera, zomwe zimalimbikitsa kulenga, zosangalatsa, kugawana, malingaliro ndi maphunziro. Izi zimapangitsa ma TV, makamaka ma TV anzeru, kukhala othandizana nawo kwambiri pogawana zinthu za digito komanso mphindi zamtengo wapatali zabanja ndi mphindi ndi abwenzi apamtima. Monga oyambitsa ukadaulo wotsogozedwa ndi mini, timapereka ndikulonjeza zithunzi zapamwamba komanso zomveka nthawi zina pomwe ogwiritsa ntchito ambiri amayang'ana kwambiri kuwonera makanema ndi mndandanda. ”
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