Mu gawo lachitatu la chaka chino, ogwiritsa ntchito padziko lonse lapansi adawononga maola opitilira 180 biliyoni akugwiritsa ntchito mafoni (25% kuwonjezeka kwa chaka ndi chaka) ndipo adawononga $ 28 biliyoni pa iwo (pafupifupi 639,5 biliyoni akorona), omwe ndi chaka chachisanu ndi chaka kuwonjezeka kwambiri. Mliri wa coronavirus wathandizira kwambiri kuchuluka kwambiri. Izi zidanenedwa ndi kampani yowunikira mafoni a App Annie.
Ntchito yomwe imagwiritsidwa ntchito kwambiri munthawi yomwe ikufunsidwa inali Facebook, kutsatiridwa ndi mapulogalamu omwe amagwera pansi pake - WhatsApp, Messenger ndi Instagram. Adatsatiridwa ndi Amazon, Twitter, Netflix, Spotify ndi TikTok. Maupangiri enieni a TikTok apanga kukhala pulogalamu yachiwiri yotsika mtengo kwambiri yopanda masewera.
Zambiri mwa $28 biliyoni - $18 biliyoni, kapena pafupifupi 64% - zidagwiritsidwa ntchito ndi ogwiritsa ntchito pa mapulogalamu a App Store (mpaka 20% pachaka), ndi $10 biliyoni mu sitolo ya Google Play (mpaka 35% chaka chilichonse. -chaka).
Mutha kukhala ndi chidwi ndi
Ogwiritsa adatsitsa mapulogalamu atsopano okwana 33 biliyoni mgawo lachitatu, ambiri mwa iwo - 25 biliyoni - adachokera ku Google Store (mpaka 10% pachaka) komanso osakwana 9 biliyoni kuchokera ku Apple Store (mpaka 20%). . App Annie amawona kuti manambala ena ndi ozungulira ndipo samaphatikizapo masitolo ena.
Chosangalatsa ndichakuti kutsitsa kuchokera ku Google Play kunali koyenera - 45% mwaiwo anali masewera, 55% mapulogalamu ena, pomwe mkati mwa App Store, masewera adangotsitsa osakwana 30% okha. Mulimonsemo, masewera anali gulu lopindulitsa kwambiri pamapulatifomu onse awiri - amawerengera 80% ya ndalama pa Google Play, 65% pa App Store.
