Mpikisano pakati pa Samsung ndi Applem yakhala ikuchitika kwa zaka zingapo, osati pakati pa mafani, koma ngakhale pakati pa makampani omwe. Ndipo zikuwoneka ngati sitiwona mgwirizano posachedwa, chimphona cha South Korea chikuwonjezera mafuta pamoto ndi malonda ake aposachedwa. M'mavidiyowa, amanyoza onse omwe amapikisana nawo komanso iPhone X yake.
Samsung idasankha kale Apple nthawi zosawerengeka kale. Koma zotsatsira zaposachedwa za Ingenius mwachiwonekere ndi amodzi mwa ochita bwino kwambiri. Kupatula apo, izi zimatsimikiziridwanso kuti zidakumana ndi mayankho abwino pakati pa othandizira ena a kampani ya apulo.
Woyang'anira mavidiyowa ndi wogulitsa (parodied) kuchokera Apple Storu, yemwe amakhulupirira motsimikiza kuti zinthu zomwe zili ndi logo yolumidwa ndi apulo ndizabwino kwambiri. Komabe, akamalankhulana ndi makasitomala, amakumana ndi vuto lalikulu. Momwemonso, zotsatsa ziwiri zaposachedwa zomwe Samsung ikuwonetsa zatsopano Galaxy Note9 - foni ikuyerekeza ndi iPhonem X ndi cholembera cha S Pen ndiye s Apple Pensulo. Makanema onsewa ndi osangalatsa komanso mawu akuti "Mokweza ku Galaxy"Iye ndi icing chabe pa keke.
