Samsung itayamba kuyang'ana kwambiri pakupanga zida zake, ikuyamba kuchita bwino. Malinga ndi bungweli Gartner Samsung ikuyamba kubwerera ku udindo wa mtsogoleri wosatsutsika wa msika wam'manja. M'gawo lachitatu la 2014, chimphona cha South Korea chinagulitsa mafoni 72,93 miliyoni okha, omwe adapeza gawo la 23,9% pamsika wapadziko lonse. Chaka chino, gawo lake linali lotsika ndi 0,2%, koma kumbali ina, kampaniyo idagulitsa mafoni ambiri. Ndendende, idagulitsa mafoni a 2015 miliyoni mgawo lachitatu la 83,59, lomwe ndi loposa 11,5 miliyoni kuposa chaka chapitacho.
Tikayang'ana malonda a mafoni a m'manja monga choncho, tikuwonanso kuwonjezeka kwakukulu. Chiwerengerochi chimaphatikizapo osati mafoni a m'manja okha, komanso mafoni a m'manja wamba omwe ali ndi batani. Pankhani imeneyi, Samsung yapita patsogolo ndi 1,1% poyerekeza ndi chaka chatha, pamene idagulitsa mafoni 93,62 miliyoni, pamene chaka chino inali 102,06 miliyoni. Komabe, kulumpha kwakukulu kwambiri kunalembedwa ndi Huawei ndikuwonjezeka kwa 2,5%. Kuti Samsung ikuyamba kuchita bwino, kampaniyo inatsimikiziranso panthawi yolengeza zotsatira za ndalama, pomwe phindu loyamba m'zaka ziwiri zapitazi linalengezedwa.
