Kugwa kwakukulu pakugulitsa kwa magawo am'manja a Samsung kwadziwika kale ndi pafupifupi aliyense amene amachita ndi chimphona chaku South Koreachi pang'ono. Koma Samsung siingathe kuisiya yokha, gawo lake la m'manja lasintha kale ndondomeko yake yamalonda ndipo tsopano ikuyang'ana mbali ya msika umene Samsung ili ndi malo omveka bwino, mwachitsanzo, msika wokhala ndi zowonetsera zosinthika. Komabe, mndandanda wa zotsatira za kuchepa sikuthera pamenepo, monga momwe Wall Street Journal ikunenera, kampaniyo ikukonzekeranso kusintha kwakukulu kwa kayendetsedwe ka kayendetsedwe kake.
Choyamba, mkulu wa gulu la mafoni a Samsung a JK Shin akuyenera kusinthidwa, anali m'modzi mwa anthu odziwika kwambiri pakampaniyi m'mbuyomu. Ayenera kusinthidwa ndi Co-CEO BK Yoon, yemwe tsopano akutsogolera zida zapakhomo ndi ma TV, ndipo apitirize ntchitoyi atasankhidwa kukhala mkulu wa Samsung Mobile. Samsung ndiye ikuyang'ana munthu woti azitha kuyang'anira gawo la mafoni ku Great Britain, pomwe Purezidenti wa Samsung North America Gregory Lee adapatsidwa ntchito yowonetsa mikhalidwe yake ndikulimbitsa udindo wa Samsung pamsika waku North America. pazida zam'manja ndi zamagetsi zamagetsi.
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