Samsung ndi kampani yomwe, mwachidule, imapanga chilichonse chomwe chimabwera m'maganizo, ndipo izi zimagwiranso ntchito pamagawo onse. Nthawi ino, Samsung yakonza china chake chapadera kwa makasitomala ku Russia. Mtundu wa Retro ndiwotchuka kwambiri mdziko muno, ndipo kafukufuku akuwonetsa kuti mpaka 22% ya masitovu onse omwe anthu amagula pano amatengera mawonekedwe achikominisi a Retro. Ndipo nthawi yakwana yoti Samsung ibwererenso! Ichi ndichifukwa chake kampaniyo idayambitsa Samsung Retro Oven yatsopano, yomwe ikupezeka ku Russia ndi madera ozungulira.
Malinga ndi iye, chifukwa chomwe Samsung idaganiza zobweretsa chitofu chokhala ndi mawonekedwe a retro ku Eastern Europe ndizomveka. Russia ndi dziko la nyengo yoipa ndipo anthu aku Russia akhala akugwiritsa ntchito ng'anjo kapena ma boilers kwa nthawi yayitali kwambiri. Komabe, Samsung ikufuna kuti khitchini ikhale ndi kachidutswa kakang'ono mwa iwo, ndipo izi ndi zomwe kalembedwe, komwe kunali kofala kwambiri ku Eastern Bloc, kuyenera kuthandiza. Monga momwe Samsung imanenera, opanga ake adayenera kuphunzira mbiri ndi chikhalidwe cha Russia popanga chitofu cha retro kuti adziwe kukongola kwake ndikudziwa momwe angapangire chinthu chopangidwa mwaluso. Izi zinayambitsa lingaliro la Neo Retro, lomwe limagwirizanitsa zinthu zakale ndi zamakono zokongoletsera, zojambula ndi mitundu. Mtundu woyera ndi wotuwa ndipo mawonekedwe ake ndi Adobe Garamond, momwe zizindikiro zimanyamulidwanso. Lingaliroli ndilosangalatsa kwambiri ndipo anthu omwe amatsamira kalembedwe ka retro mwina sayenera kuphonya chidutswa ichi kukhitchini yawo.
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*Source: Samsung Mawa
