Kutha kwa gawo lachitatu la 2014 likuyandikira ndipo Samsung Electronics ikuyamba kukonzekera kulengeza kwa zotsatira zachuma. Koma kodi pali chilichonse chodzitamandira? Bloomberg Businessweek inanena kuti magawo a ogula zamagetsi adatsika ndi 2,3%. Umu ndi momwe osungira ndalama amachitira poyambira bwino kwambiri iPhone 6 kuti iPhone 6 Plus, yomwe pamodzi idagulitsa mayunitsi 10 miliyoni kumapeto kwa sabata yoyamba. Pakadali pano, Samsung idataya 15% yagawo lake pamsika, zomwe zidawonekeranso pakutsika kwamtengo wamsika wamakampani ndi madola 30 biliyoni aku US.
Samsung pakadali pano imatumiza foni yachinayi iliyonse padziko lapansi, yomwe ili yotsika kwambiri m'zaka ziwiri zapitazi. Kutsika uku kumachitika makamaka chifukwa cha kukwera kwa kutchuka kwa opanga am'deralo ku India ndi China, komwe Micromax ndi Xiaomi adadutsa Samsung potengera kuchuluka kwa mayunitsi a smartphone omwe amagulitsidwa. Kampaniyo imamva kukakamizidwa kuchokera kumagulu otsika mtengo, omwe ndi ofunika kwambiri kwa iwo, komanso amamva kupanikizika kumalo okwera kwambiri, kumene amakakamizidwa. Apple ndi awiri akuluakulu iPhone. Phindu logwira ntchito pagawo lachitatu liyenera kukhala pafupifupi 6,2 biliyoni ya madola aku US, pomwe kugogomezera kwambiri pazamalonda kupulumutsa gawo lake la msika kunganenedwe. Monga gawo la kuyesayesa uku, kampaniyo idayambitsa chitsanzocho Galaxy Alpha, yomwe imaphatikiza aluminium ndi leatherette, flagship Galaxy Onani 4 ndipo potsiriza chitsanzo chatsopano Galaxy Note Edge yokhala ndi mawonekedwe opindika. Kuphatikiza apo, mapangidwe otere amathanso kuwonekera pachitsanzocho Samsung Galaxy S6.
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*Source: Businessweek
